Case Summary Catering is a highly sophisticated industry across the globe, with the status of caterers being respectfully viewed everywhere. Unfortunately, the opposite scenario remains visible throughout the country. There is no gainsaying the fact that food service is an unavoidable part on all occasions, but what sounds true within the context of the existing Bangladeshi society is that neither the caterers provide global quality catering services nor do the customers respect the job of a caterer. ‘Alpha Catering Services Limited’ (ACSL) has embarked on this entrepreneurial activity, holding a well-planned mission to alter the perception of the catering service at national level. But ACSL has encountered challenges from companies—equipped with years of experience. Getting enlisted into the community halls and clearing dues from corporate clients constitute certain other major challenges of their B2B operations. In the midst of all these challenge laden situations, ACSL seeks to be the market leader. It has got certain strategies at the planning stage. The readers are asked to evaluate the strategies and suggest how they would have implemented them if they had become the CEO.