Summary of the Case The case titled ‘ekShop to Rule Them All?’ outlines the issues facing ekShop which is an assisted rural e-commerce platform established under a2i. It brings together several individuals and establishes e commerce entities of Bangladesh under one platform, whence people can buy desired products. The target customer of ekShop is the mass people of Bangladesh in general and the citizens living in rural and the most remote locations of the country in particular. Since its emergence, ekShop continues to grow. ekShop, at this moment, does not prioritize it’s financial sustainability to a great extent as the major concern of the relevant authorities is keeping the platform open for the public with the fear of loss of income for their service center entrepreneurs if the shop closes. product. CGS is identical with many advantageous features whereas the manufacturer could not properly communicate such valuable information to the target customers.