Summary of the Case The TV viewing industry has come a long way over the years. After decades of domination by cable TV operators, the industry landscape is experiencing positive disruption in the form of newer and more innovative forms of technology. This case highlights the story of Akash DTH, the first ever Direct-To-Home (DTH) service launched in Bangladesh, from its inception to current day. Even after a shaky start, Akash emerged stronger than ever in a highly competitive industry. With forward-looking strategies and strong support from its parent company BEXIMCO, Akash managed to make its mark within a short period of time. This case postulates that there is a chance for the industry landscape to be completely different from what we know today. In the case a question arises, “to what extent will Akash be able to clear the clouded skies and stay relevant?”