The food industry in Bangladesh suffers from food adulteration, a consequence of ignorance and greed. In the midst of all the problem, is a new industry being formed whose objective is to supply fresh, organic and untampered food to the entire country. Khaas Food is a prominent player amongst them. Realizing the necessity of fresh food places in Dhaka, Khaas Food was born as an e-commerce in order to fulfill their need. But, the lack of interest to adopt online shopping from the people of Bangladesh, forced Khaas Food to expand to brick-and-mortar in order to scale the business. This decision, however, brought in a new set of problems. Setting up multiple outlets requires a huge investment, so Khaas food adopted a franchise model as a means to both reduce the cost of establishing an outlet and easily delivering products to online based customers. This case highlights the effectiveness of establishing franchises which also helped Khaas Food tackle COVID-19 restrictions.