The startup ecosystem in Bangladesh has been seen to grow over the years. With some of the successful startups stories around, young people are now more prone to take the risk of entrepreneurship and building something from scratch. Such is the inspiring story of a homegrown startup Pathao. Founded in 2015, Pathao is arguably one of the largest digital services platforms in Bangladesh with around 8 million users, 300,00 drivers and delivery agents, 30,000 merchants, and 10,000 restaurants plugged into its network. The topic of discussion, in this case, is the food delivery business of Pathao. It describes how it has claimed the 2nd position in a cut throat competitive market, how it has grown over the years and how it has navigated the business during the wracked havoc of COVID-19 and beyond. As the economy stabilizes from the effects of the COVID-19 pandemic, it is time for Pathao to choose its next course of action. In a fiercely competitive market, if Pathao Food wants to maintain its foothold in the food delivery business and grow further, it needs to choose from two possible alternatives: concentrate more on increasing the market share in major metro cities or expand its operations in potential markets.