The KOW Company Ltd: Bringing Scalability to Image Processing

Author BCRC Official
Published on 31 March 2024

The K
Case Summary:

This case elucidates a rather unorthodox case of Business Process Outsourcing (BPO) initiative which is solely focused on producing high quality images for businesses to use for commercial purposes. Producing a clean and professional version of the image serves as a propellant force for online shopping. To make the tedious image processing task scalable, The KOW Company Ltd has implemented a hybrid of traditional project management methods and the fairly new SCRUM methodology. The reasons why business requires the images to be processed bear a link with responsiveness and clarity of image when viewed by consumers on a wide array of devices. And as such the ‘why’ factors, most importantly, are held responsible for the production of lucrative photographs. Moreover, it is reasonably assumed that most marketing outreach programs or campaigns attain higher reach among any given target demographic when paired with well processed high-resolution images.