A story exceptionally grows appealing to the business readers when the challenges of an organization are transformed into the sources of innovative entrepreneurial opportunity. The topic of discussion in the case enables the readers to enthusiastically develop a prying inquiry into how a well-reputed, leading company named Shyamoli Paribahan (SP) got confronted with challenges in the transportation sector; and how the survival strategy of the organization enabled it to transform challenges, or in other words, obstructionist force, into the fountain of business opportunity. SP— while facing challenges—adopted the strategic planning initiative that incorporates creative insights into the business venture and accuracy of direction in the right pathway. And as such, it was able to revitalize its business operation.