The case deals with the rise and downfall of a renowned Bengali magazine named UNMAD. The appropriate English term for UNMAD is insane or mad. The organization incorporates the cartoonists who—by their comic, incongruous and absurdist representations—caused amusement and satirized or caricatured human situations. The case shows how the people’s artistic sense imbibed the pleasure of humor from cartoons in the past and how such a form of art evolved in the present era. In fact, it depicts the way people’s choice absorbed a change in the sense of taste from printed version of amusement to digital format of humor with the march of time. The story identifies the underlying reasons for an inescapable shift in human taste. It talks about the time when a single issue of magazine sold out, nearly 30,000 copies per month; and also when the company has to sell other merchandises to stay afloat in the business. There are questions on “what could have been done?” or “what still remains possible to do to save the company?” UNMAD is the only humor-oriented cartoon magazine that injected the satirical sense and components of humor into the mindset of the vast multitude of people.