Author BCRC Official
Published on 8 July 2024
This case deals with the cultural, infrastructural, and human resource problem of a rather new company named ‘Augmedix Bangladesh’ (AMB). AMB designs a strategic planning system to re-humanize the clinician-patient relationship by addressing the largest pain point in the US healthcare system– the burden of documentation. Ensuring the provision of a technology-enabled documentation service for health systems and doctors is one of the major strategic tasks of AMB. Strategically, the organization incorporates the US doctors and the scribes, the two professional groups that provide assistance for the smooth functioning of the organization. The incidents of load shedding, internet drops, call drop, and the like had a hampering effect on the organization, rendering the whole business ineffective. A pragmatic delineation on—the scarcity of skilled people in the market for the position of scribe and how AMB recruits and trains each individual for the tasks of scribe— brings about an exposure of the survival challenge of a tech-dependent company and the measures it takes to overcome the barriers. There are also queries about the alignment with SERVQUAL model. It depicts the journey of a young man who saw the prospect of a simple technology and came up with a business model (which gave way to a whole new dimension of business).