This case is about Sheba.xyz, a new platform for service marketplace which initiates, facilitates and coordinates every type of home improvement service. Currently, the company delivers personal services and high involvement services as well such as beauty services. This marketplace has a lot of potential opportunities. The opportunities include alluring more and more customers but the costs appear as an impediment for their entry into this field. Sheba.xyz tried to utilize their existing assets in order to achieve value maximization.