The Daily Star is the leading English national daily in Bangladesh. With the arrival of the era of change, the organization started rethinking its revenue model. Consequently, it began to move into the field of digital media. In fact, a high degree of uncertainty hangs heavy upon it, since a change occurred in the traditional structure of advertising-supported revenue model (a business approach that emphasizes the sale of advertising as a major source of income). The Daily Star is forcibly in competition not only with the local players (segments of the local market that earn the monetary income from displaying advertisements online, social networking sites; and the other innovative web-based platforms) but also with the global giants like Facebook and YouTube. At present, The Daily Star is on the lookout for new ways of advertising revenue to overcome the challenge.